Every part of a GTM engineer's job. Running by itself.

Every rule, threshold, and taxonomy in your Revenue OS — set in natural language.

You never fill out a form. You never edit a YAML config. Instead, you tell Ziel what you want, walk through the ripples together, and commit. ICP, motion, pipeline stages, deal-property requirements, qualification framework, routing rules, signal weights — all live behind conversations.

• ●ICP Definition — segments, personas, firmographics, exclusions
• ●Motion Diagnostic — PLG / sales-led / hybrid + sub-motion
• ●Pipeline Design — stages, entry/exit criteria, forecast weights
• ●Deal Property Requirements — what must exist before a deal can move
• ●Qualification Framework Tuning — MEDDPIC / BANT / SPICED / custom
• ●Routing Rules — round-robin, territory, quality, PLG-vs-outbound
• ●Signal Configuration — sources, noise filtering, priority weights
• ●Product Analytics Mapping — event → signal via BYOK for PostHog / Amplitude / Mixpanel

Your CRM, aware of what everything means.

Define any qualitative dimension worth tracking — Champion Strength, Legal Risk, Executive Buy-in, Product Fit, Renewal Health — and Ziel extracts the value from every meeting, email, and note. Values sync back to your CRM properties automatically. Every change is traceable to specific evidence. MEDDPIC ships as the default preset; you add whatever else matters to your motion.

Gong tells you what happened in the call. Ziel keeps your CRM aware of what it means.

Ziel doesn't just run your motion — it grows it.

Ziel watches the world outside your CRM. Anonymous visitors on your pricing page. Champions changing jobs. Target accounts hiring new execs or researching your category. Old accounts warming up again. Every signal is matched to your ICP, prioritized against your motion, and handed to your team as fresh pipeline they'd have missed.

Every deal gets a great AE's advice, every day.

For every open deal, Ziel proposes a specific next best action grounded in your workspace's own historical wins. Cohort-matched to similar deals that closed. Rationale is cited. When useful, the artifact (email, meeting invite, follow-up sequence) is drafted alongside the suggestion. You accept, edit, or ignore.

Confidence tagged: your data, mixed, or playbook— so you always know what Ziel's reasoning is grounded in.

Every probability, traceable to evidence.

Per-deal probability = f(stage base rate, tracker values, activity recency, days in stage). Nothing hand-waved. When you ask “why is this deal at 45%?” you get the specific tracker changes, cohort comparisons, and playbook rules that produced the number. Rollups by rep, segment, or period.

• ●Per-deal probability model tuned to your workspace
• ●Weekly diff view — what changed since last week and why
• ●Risk Detection — auto-flag deals where trackers signal trouble
• ●Deal Review Prep — structured walkthrough of the top-N at-risk deals

Never walk into a customer meeting cold again.

Thirty minutes before every external meeting, Ziel drops a digest into your Slack. Who you're meeting. Where the deal stands. The champion's notes. The tracker changes since the last touch. The goal of this specific meeting. A suggested opener based on their recent activity or company news.

Alerts you actually want. Made by talking.

Tell Ziel what to Slack you about, in English. “Ping me when Champion Strength drops on an Enterprise deal I own.” “#wins channel when we close >€50k.” “Email me Friday with next week's meeting prep.” Ziel makes the rule. You manage everything — quiet hours, snooze, per-rule tuning — from one surface.

• ●Chat-first rule creation — Ziel parses, previews, activates
• ●Triggers: deal stalled, tracker changed, stage moved, signal fired, scheduled
• ●Delivery: Slack DM, Slack channel, email — your team's channel of choice
• ●Prefs per user: quiet hours, digest bundling, priority levels, snooze-all
• ●Pre-Meeting Digest and Today feed ship as default preset rules — disable or edit them like your own

Every part of a great RevOps playbook. Executable in natural language.

Each skill is a distilled operator capability — opinionated defaults, clear inputs and outputs. Invoke by clicking a surface, by ⌘K, by ambient trigger, or just by asking.

Bring what you already run.

HubSpot or Salesforce or Attio. Gmail or Outlook. Granola or Fireflies. PostHog or Amplitude or your own warehouse. Ziel adapts to whatever you've got. Nothing runs in a parallel database — your CRM stays the source of truth.